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What does your AI value?

The invisible layer shaping every answer

by Alex Tryon

Recent Insights

Site search is a hospitality business

Anticipating what users need before they ask

by Alex Tryon

Trust is the Reserve Currency of our AI Future

We're optimizing AI to flatter us, not help us. That has to change.

by Alex Tryon

You Can't Steer a Ship You're Not On Copy Copy

A story about building AI with eyes wide open

by Alex Tryon

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2026

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2026